Marlene Dietrich's one-woman show opened as a Nine O'Clock Theatre production at the Lunt-Fontanne Theatre on Broadway on October 9, 1967 for a six-week run. The show was produced by Alexander H Cohen with musical direction by Burt Bachrach. The opening night party was held at the Rainbow Room with stars, including Tallulah Bankhead, Dionne Warwick and Angie Dickenson in attendance.

Miss Dietrich's first Broadway run had been so successful that she returned the following year, playing the Mark Hellinger Theatre billed as Queen of the World. She was paid 40% of the box-office gross (with a minimum guarantee of $ 25 000) per week.